Our Founder

Sara Last, Founder and CEO of The Wellness Concierge, is a vivacious and confident leader. With over twenty years experience in the luxury beauty industry, she is a natural advocate for the modernisation of the at-home sector.

Back in 2002, Sara sought a career that would enable her to see the world. After completing a NVQ Level 2 and 3 in beauty therapy, she successfully gained a CIDESCO qualification that allowed her to practise internationally. What followed was 20 year’s of immersion into the international, luxury beauty sector. Notable appointments include: Spa Director, St Moritz, Polzeath. Spa Director, Waldorf Astoria, London. Spa Director, Conrad Algarve, The Algarve. Professional Beauty Awards 2011, Judge, London. Consultant and Partner, Elements Boutique Spa, Somerset.

The Covid outbreak in 2020 forced her to take stock of the industry she knew and loved. What transpired was an alternative approach to luxury treatments. A spa experience that took into consideration modern life. After seeing the downfall of the rural therapist, her passion for the industry meant that she became a powerful advocate for therapists and their work and now counts mentorship as an integral part of her role as founder.

I think women sometimes feel that self-care is selfish; at home treatments can feel more accessible.
— Sara Last